Floor Standing Digital Signage

There are countless positive reasons for floor standing digital signage units to be installed in prime locations. If you are a business who wants to promote a product or service by advertising, then the best method in which the advertisements can be displayed is by using electronic digital signs and there are specific classes of digital signs that can be used for the purpose of advertising. Some digital signs can be installed from the roof top of a building which then hangs over the side of the building – which depending on the size of the screen, if it is only a couple of floors up, would have a dramatic effect on the advertisement, however the most common type to be installed is the floor standing type, where the digital signage kiosk or screen is installed onto the floor and is either free standing or fixed to the floor by cementing the metal frame into the ground to add security, or by fixing the housing unit to a wooden base, which again adds to the security factor. There are some important advantages of the floor standing digital signage. They are easily visible to many prospective customers and more people are likely to view the advertisements that are played on the floor standing screen than seeing advertisements that are shown on digital signage that is fixed to the roof. There are also planning restrictions and implications to be considered.

The different types of the floor standing digital signage

1. Free standing digital signage: Some digital signage displays needs to be free standing on the floor for more versatility and to easily allow the option of moving the sign to an alternative location. The advertiser can move the digital signage to the right spot based upon the effectiveness of the location. If the digital sign is fixed to the floor, then it cannot be moved without downtime and subsequent costs to be taken into account and this could become a disadvantage. However, floor standing digital signage that is freely movable has a greater advantage over fixed units as it is much more versatile and provides the best benefit to the advertiser and also to the user.

2. Floor standing digital signage that is fixed: Fixed floor standing digital signage should only be installed after an initial period of survey. The right location needs to be selected for the installation and this is of primary importance. Only if the right location is selected will the advertisement be useful and productive. If not, it will provide a very low return on the investment. So, selection of the right location is the key to the success of the floor standing digital signage.

3. Floor standing digital poster: The floor standing poster can be either a free standing digital poster or one that is fixed to the walls on the back of the unit. These posters are created with a monitor that can be interactive too. Many of the interactive devices are fixed to the corner of the room, via a wall or ceiling mounting bracket, where the movement of people is not obstructed by the screens. Also, when these posters are installed, there needs to be other hardware that is installed along with them, which is cabled together.

Ensure there is enough space for the hardware to be placed juxtaposition the screen, especially if the devices are placed near a wall. One example of digital signage that is interactive is a free standing lcd ad player. This is one of the floor standing digital signage units that can be used by people to search and acquire the information that they are looking for, in the case of a shopping mall, bank lobby or tourist information point.

DOOH Limited are a specialist in the digital signage industry, providing digital signage protection as well as various indoor advertising solutions including floor standing digital signage units.